Walt Disney Co. is starting to design U.S. residential communities after deals with property developers. The company is capitalizing on fans’ enthusiasm for the brand beyond its entertainment businesses and theme parks.
Disney announced on Wednesday its first development will be Cotino, a residential community with 1,900 housing units. The units include single-family homes and condominiums in Southern California’s Rancho Mirage. There are shops, a beachfront hotel will ring a 24-acre lagoon and certain neighborhoods will be reserved for residents age 55 and older.
Disney park designers will develop creative concepts for the communities. They will try to draw inspiration from each region, and employees will run a community association that offers entertainment activities, beach access, and Disney programming.
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