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    FIFA is making its own streaming platform business with a soccer version of Netflix and Amazon Prime. The service is free and features mainly documentaries and some live games as seen during its launch. This could potentially be a way for FIFA to broadcast World Cup matches itself at a cost. 

    FIFA has put themselves into a position to rival existing media companies. FIFA+ will also be used by the governing body to promote its sponsors. FIFA director of strategy Charlotte Burr said “There is no plan to charge a subscription fee for the service, that doesn’t mean to say that we may not evolve over time should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt other kind of models,”

    The organization was less clear if the platform will be an accessible means of watching World Cup qualifiers that are often not available to view widely as each confederation owns those rights. FIFA said the streaming service will start with 1,400 games streamed each month.

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