How Selling Your Home Too Fast Can Cost You. Don’t Sell Without the Right Marketing!
Everyone wants to sell their homes for top dollar. Not everyone succeeds.
The good news? It’s absolutely possible as long as you don’t make the mistake of selling too fast without proper marketing.
Selling quickly can seem like such an important goal that it’s easy to forget that without the right marketing, you could be missing out on tens if not hundreds of thousands of dollars on the sale of your property.
In this article you’ll find the insights that Frank Leo and Associates has garnered over decades selling thousands of homes in Toronto & The GTA fast and for top dollar. We’ll cover why marketing effectively is important and how it’s done.
Considering selling your property in Toronto or The GTA? Sell your home for top dollar value guaranteed with Frank Leo & Associates. All it takes to get started is a FREE home evaluation.
Why Just Selling Fast Isn’t Enough
Anyone can sell a house quickly by setting the price low enough. However, it takes a top real estate agent with a good strategy to sell quickly and for top dollar.
Focusing on finding any buyer quickly leaves money on the table because there’s a great likelihood that other more ideal buyers would be willing to pay a higher price if they are not being reached or aware of the property being available.
It all comes down to far reaching marketing to find the ideal qualified buyers who are interested in the property in question and understand and appreciate its highest value.
What is “Marketing” When It Comes To Selling Fast and for Top Dollar?
At Frank Leo & Associates we use a Guaranteed Home Selling System the ensures homes will sell quickly for top dollar. We’ve created this multi-million dollar marketing system over years working in the Toronto real estate market.
Below we’ll cover the marketing techniques we use to sell property fast for top dollar and why you could be missing out on profit for your home sale homesale.
Starting With A Home Evaluation Consultation
To get top dollar for your home, you need to have a strategy. At the core of that strategy is an understanding of your home’s market value to the ideal buyer.
Knowing the market value enables a seller to advertise the home to qualified buyers who are interested in that type of property and able to afford it.
For example, advertising a million dollar home to a young family looking for a starter home isn’t likely toget you the best result.
Interested in finding out how much your property is worth? Contact us or claim a FREE home evaluation carried out by professionals with decades of experience in the Toronto & GTA real estate market.
Photographing the Home
Presentation is critical to advertising any product, and property is no exception. In today’s market most people will first see your home in photographs or video – whether that’s on social media, a multiple listing service (MLS), or through other internet digital channels.
According to a recent National Association of Realtors study, 99% of Millennials, 90% of Older Boomers, and 70% of the Silent Generation are searching online for property.
It’s important to have the home looking its best and photographed professionally to make this first impression a strong one. There are numerous tricks of the trade and details that may not be clear to the layman’s eye when it comes to capturing the strengths of a property to make it look its best.
Let’s take a quick look at a few of the different visuals listings should have for effective marketing.
Front Shot
Listings that don’t have a full-frontal shot showing off the property have slim chances of getting much engagement or interest. The exterior photo is an important demonstration of curb appeal and is an expected convention in the real estate industry.
Interior Photos
All the primary rooms of a house should be photographed to give prospective buyers a sense of what it’s like to live there. The goal is to help buyers imagine their own lives in the property, to make them feel at home.
Interior photos also bring up the question of home staging, or presenting your home in a way which makes it appealing to buyers. Having an eye for home preparation and staging is a skill in itself – another reason many home sellers choose to sell with an experienced real estate agent.
See our article about how home staging can help maximize profit for more tips on making prospective buyers feel at home when they see your property and appreciate it.
Virtual Visits
Are included as part of our Guaranteed Home Selling System.
These interactive virtual visits invite buyers into your home without the need for intrusive open houses, giving them a remote home-buying experience.
Virtual visits let buyers investigate and see a property at their own pace and at their convenience.
Nearly half of house hunters responding to a recent survey described virtual visits as “very useful.”
Thinking of selling in Toronto or The GTA? Frank Leo and AssociatesLeo can help apply some of the marketing know-how we’ve collected over the past 30 years to help you get top dollar value for your property. Get in touch to learn more about how we can help or get started directly with a free home evaluation.
Using The Multiple Listing Service
Once a home has been property photographed, an agent creates a custom listing on the Multiple Listing Service, or MLS.
Although MLS is typically used primarily by agents and brokers, it’s an important part of home-selling process it is only one part of a comprehensive marketing strategy.
24-Hour-A-Day Advertising
So you have your home photographed and listed on MLS. Now what?
Just sitting back and waiting for something to come in isn’t a practical strategy for getting top dollar in a short time frame.
That’s why Frank Leo & Associates employ a multi-million dollar marketing system that advertises each home listing 24 hours a day, 7 days a week, until the property is sold.
This constant targeted advertising should take a variety of forms if you’re going to get your property sold for top dollar and in a short period of time.
In a major metropolitan area of the GTA’s size, there’s always someone out there searching for a property – and we’re there to meet them with a property that fits their needs.
Explosive Digital Marketing
Increasingly important in the digital age, digital marketing is a big component of today’s real estate industry. With more and more consumers turning to their devices for customer service and information, a strong presence online will help sellers reach the right audience at the right time.
A digital presence involves being active on social media, advertising listings across channels, leveraging email marketing, banner ads, geo and profile targeting plus much more.
At Frank Leo & Associates we pride ourselves on placing properties in front of more ideal buyers at the right time, resulting in astounding results like selling a Toronto home for $1 million over asking.
Take a glance at the Team Leo Facebook page, LinkedIn, or Instagram and you’ll find examples of how we market listings. You’ll also see plenty of examples of listings we sold quickly for top dollar, all thanks to our multi-million dollar marketing system.
Doing Traditional Advertising in Newspapers, Magazines, Flyers, Radio, TV, Outdoors, and More
In addition to digital advertising, we invest millions in advertising our brand across most traditional media – from out of door billboards to radio and TV spots.
It’s all part of our Guaranteed Home Selling System and making sure both home buyers and sellers understand that Team Leo has them covered when it comes to real estate services.
Being top-of-mind has helped our team achieve accolades like the #1 RE/MAX Team in Toronto & The GTA.*
There’s No Need For An Open House
DON’T hold an open house!
That may seem like curious advice in an article about how failing to market your home effectively can cost you, but open houses are a marketing tactic from a different time.
The sale process is totally different today.
It may come as a surprise that hardly any buyers learn about the home they eventually buy from an open house.
Considering that an open house is a standard marketing tactic that is practically assumed in most real estate offerings, it’s remarkably ineffective.
Simply put, open houses don’t do much in the way of finding qualified buyers for your property. They actually cost practically nothing to do. In fact, many agents use them to increase their network and meet buyers to whom they can then sell other properties.
Selling Your Property in Toronto or The GTA
As you can see, marketing a home is a crucial part of selling. No other realtor invests as much to market your property as Frank Leo and Associates. A private seller’s wouldn’t have the time or the resources to sell a property effectively. Not to mention the lack of an effective marketing campaign required to sell a home quickly for top dollar value. How much would you lose by cutting marketing corners?
Don’t hesitate to get in touch with any questions about selling your property or any inquiries about our Guaranteed Home Selling System.
Other Articles You May Be Interested In…
How To Find The Best Real Estate Agent For You in Toronto & The GTA
Your Guide to Enhancing Your Home’s Curb Appeal When Selling