The NFL wants to expand internationally by holding regular-season games in Germany. The organization is launching a process today to identify a potential partner city. Germany is an attractive partner as the country boasts a strong NFL fan base and has one of the world’s largest economies.
Since 2007, the NFL has organized 28 regular-season games in London and will play two more in October at Tottenham Hotspur Stadium. The league said some dedicated German fans would often travel to London to attend games. In a statement Brett Gosper, the NFL’s head of the UK and Europe said “We are very excited about the development of our German fan base.”
Since 2017, weekly television viewership in Germany has increased by 20 per cent annually says the NFL. And German viewership of the Tampa Bay Super Bowl win on February 8 set a new record. The league said in a statement “Germany is the leading market outside North America for NFL Shap sales, fantasy football participation, and sales of the Madden NFL video game.
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