Starbuck is offering its customers a new way to consume caffeine with a line of energy drinks called Starbucks Baya Energy. The energy drink will be available for purchase at stores and online starting this week. It will also go on sale at U.S. Starbucks stores on March 1.
The drink will come in three flavours: mango guava, raspberry lime, and pineapple passionfruit. Each flavour contains 12-ounces with 90 calories and 160 mg of caffeine. The suggested retail price is US$2.89. For the brand it allows them to break into an attractive new market.
Chanda Beppu, VP of America’s channel development at Starbucks said “we have always listened to customers and kept an eye on emerging trends to determine what to create next… Most recently, we’ve seen a steady increase in energy drink consumption.” The growing U.S. energy drink retail market reached US&18 billion in 2021.
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