An investigation conducted by federal and provincial authorities found the Tim Hortons app unnecessarily collected personal data without adequate consent. In the commissioner’s report published on Wednesday, it states Tim Hortons collected granular location data for the purpose of targeted advertisement. However, the company never used that data for those purposes.
The report explained that “The consequences associated with the App’s collection of that data, the vast majority of which was collected when the App was not in use, represented a loss of Users’ privacy that was not proportional to the potential benefits Tim Hortons may have hoped to gain from improved targeted promotion of its coffee and associated products,”
The investigation started about two years ago by the Office of the Privacy Commissioner of Canada. The investigation came after reports from a Financial Post said that the app tracked users’ geolocation even while the app was off.
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