The discount store Zellers reappeared at a Hudson’s Bay store in Burlington, Ontario. This comes months after Hudson’s Bay appeared to lose its trademark registration with Zellers. Shoppers may be surprised to see the same familiar department store with its bright red signage. Products found in the store are equally similar to what most Canadians shopped for from the 1970s and onwards.
The logo and name of Zellers are hanging from the rafters on the upper floor of the Burlington Centre Bay store. It is relatively hidden in a corner near the toy section just past a broken escalator. In past decades, Zellers existed as full outlets with hundreds of locations across Canada.
The Zellers pop-up in September was visited by CBC Radio’s The Cost of Living and only had a few products for sale. It had less than 20 clothing items for adults, mostly red and white with “Canada” labeled on it. It also had a small section for wine glasses, pillows, bedsheets, and several toys.
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